Moving away from the guitar histrionics of Beauty Stab, Martin Fry reduced ABC to a duo of himself and Mark White for 1985's danceable How to Be a…Zillionaire! Incorporating light hip-hop rhythms, ABC made sure Zillionaire sounded contemporary for mid-'80s dance clubs, and as a result, some of the record sounds stiff and dated. Still, when Fry's sense of melody is on, as on the catchy single "Be Near Me," or when he works in his vicious, cynical wit, as on "How to Be a Millionaire" and "So Hip It Hurts," the record rivals the peaks of Lexicon of Love.

ABC's debut album combined the talents of the Sheffield, U.K.-based band, particularly lead singer Martin Fry, a fashion plate of a frontman with a Bryan Ferry fixation, and the inventive production style of former Buggles member Trevor Horn and his team of musicians, several of whom would go on to form the Art of Noise. Horn created dense tracks that merged synthesizer sounds, prominent beats, and swaths of strings and horns, their orchestrations courtesy of Anne Dudley, who would follow her work with the Art of Noise by becoming a prominent film composer, and who here underscored Fry's stylized romantic lyrics and dramatic, if affected, singing. The production style was dense and noisy, but frequently beautiful, and the group's emotional songs gave it a depth and coherence later Horn works, such as those of Yes ("Owner of a Lonely Heart") and Frankie Goes to Hollywood, would lack. (You can hear Horn trying out the latter band's style in "Date Stamp.") Fry and company used the sound to create moving dancefloor epics like "Many Happy Returns," which, like most of the album's tracks, deserved to be a hit single.