Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour by Giovanni Mattia
English | PDF,EPUB | 2021 | 106 Pages | ISBN : 3030659224 | 1.7 MB
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website.