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Bringing the Soul Back to Marketing

Posted By: AvaxGenius
Date: 18 Mar 2024 05:24:05
Bringing the Soul Back to Marketing

Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 by Vincent Jeseo, Juliann Allen
English | PDF EPUB (True) | 2024 | 151 Pages | ISBN : 3031532856 | 6.7 MB

The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.
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Seismic Digital Shift: Rethinking Our Digital Future

Posted By: AvaxGenius
Date: 19 Dec 2023 05:17:18
Seismic Digital Shift: Rethinking Our Digital Future

Seismic Digital Shift: Rethinking Our Digital Future by Yong Hu
English | PDF EPUB (True) | 2023 | 345 Pages | ISBN : 9819959527 | 3.5 MB

This book is an in-depth study on the past, present and future of digitalization, an important contribution to the literature on the development of the digital economy in China. The technological revolution in telecommunications has brought a “seismic shift” - the periphery has moved to the center, accelerating the emergence of a new digital world. The adoption and integration of advanced digital technologies such as 5G mobile networks, the Internet of things (IoT), cloud computing, artificial intelligence, big data analysis and robotics means that the traditional economy, with its organizational, productive and governance systems, is merging with the digital economy, with its innovative features in terms of business models, production, business organization and governance. This makes the digital transformation process highly dynamic and complex, thus challenging many aspects of economies and societies. The author discusses not only what digital transformation means for businesses, but also its impact on society at large, inspiring readers to understand China and the world and think about what digital future we would like to have.
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Social Marketing Digital Book Set

Posted By: roxul
Date: 28 Oct 2023 07:04:34
Social Marketing Digital Book Set

Jeff Korhan, "Social Marketing Digital Book Set"
English | ASIN‏ : ‎ B0144FTXN6 | 2014 | pages | EPUB | 14 MB
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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific

Posted By: arundhati
Date: 10 Nov 2020 01:39:43
Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific

Rachel Hay, Lynne Eagle, "Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific"
English | 2021 | ISBN: 9811585164 | 293 pages | PDF, EPUB | 7 + 35 MB
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Aerospace Marketing Management: A Handbook for the Entire Value Chain

Posted By: AvaxGenius
Date: 6 Aug 2020 01:37:32
Aerospace Marketing Management: A Handbook for the Entire Value Chain

Aerospace Marketing Management: A Handbook for the Entire Value Chain by Philippe Malaval
English | EPUB | 2014 | 600 Pages | ISBN : 331901353X | 18.02 MB

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise.
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