Wioletta Mierzejewska, "Business Groups and Strategic Coopetition "
English | ISBN: 1032349859 | 2022 | 164 pages | PDF | 2 MB
English | ISBN: 1032349859 | 2022 | 164 pages | PDF | 2 MB
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Aerospace Marketing Management: A Handbook for the Entire Value Chain
Date: 6 Aug 2020 01:37:32
Aerospace Marketing Management: A Handbook for the Entire Value Chain by Philippe Malaval
English | EPUB | 2014 | 600 Pages | ISBN : 331901353X | 18.02 MB
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise.