Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs by Omar Hasan Salah , Zawiyah Mohammad Yusof , Hazura Mohamed , Nur Fazidah Elias
English | PDF EPUB (True) | 2023 | 137 Pages | ISBN : 9819983207 | 5.9 MB
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments.