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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.

Social media and information and communication technologies (ICTs) have played a pivotal role in various conflicts around the world, including the Arab Spring in Tunisia, the war in Syria, Palestinian activism, and the recent protests in Iran. This book examines the use and impact of ICT and social media in these conflicts, focusing on countries in the MENA region. The research takes an on-the-ground approach, working closely with local people to understand their everyday use and appropriation of social media and ICT. The author presents four studies covering different aspects of social media use in conflict: the evolution of the media landscape in post-uprising Tunisia; Palestinian activists using social media to oppose the construction of the wall; the role of social media among Syrian Free Army fighters, activists and refugees; and young Iranians' strategies for circumventing internet restrictions. These studies reveal the ways in which social media and conflict intersect. The research assesses the impact of social media in these settings, considering the historical, socio-economic and socio-technical dynamics of the regions. Finally, the dissertation critically reflects on the methods used in this fieldwork, emphasizing the role of the researcher and personal biases.