Consuming Mass Fashion in 1930s England: Design, Manufacture and Retailing for Young Working-Class Women by Cheryl Roberts
English | PDF,EPUB | 2022 | 354 Pages | ISBN : 3030946126 | 66.3 MB
This book details a significant and largely untold history of the demand for cheap, fashionable clothing for young working-class women. This is an interdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for younger women, and on their retailing in the second-hand trade and seconds dealing, street markets, new multiple stores, department stores, independent dress shops and home dressmaking.