New Consumer Behavior Theories from Japan by Akira Shimizu
English | PDF | 2021 | 219 Pages | ISBN : 9811611262 | 6 MB
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products.