Marketing Foundations: Consumer Behavior
Marketing Foundations: Consumer Behavior
Released: 4/9/2020
Duration: 41m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 284 MB
Genre: eLearning | Language: English
Released: 4/9/2020
Duration: 41m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 284 MB
Genre: eLearning | Language: English
Great marketers know how their customers think and act. They pay extra attention to consumer behavior: the way people buy and use products and services. Understanding consumer behavior can help you crawl inside the mind of a customer and be more effective at marketing, design, packaging, product development, and every other initiative that impacts your buyer. Join marketing professor Drew Boyd for a look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions. Drew also discusses how individual consumers buy products and services as compared to organizations, and explains how to apply your findings to your next marketing campaign.
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