The Road to Luxury: The New Frontiers in Luxury Brand Management, 2nd Edition
The Road to Luxury: The New Frontiers in Luxury Brand Management, 2nd Edition by Ashok Som, Christian Blanckaert
English | October 4th, 2021 | ISBN: 1119741319 | 512 pages | True EPUB | 4.87 MB
English | October 4th, 2021 | ISBN: 1119741319 | 512 pages | True EPUB | 4.87 MB
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of:
• An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China
• The creation of savoir faire and business plan competitions in the luxury industry
• LVMH's sponsoring of Viva Technology
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
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