Marketing Success For Your Consultancy - Build Your Brand

Build your consulting business through developing your strategy, marketing, value proposition and brand to sell more

What you'll learn

Build your consulting brand to stand out from others

Enhance your consulting skills

Create your 30 second elevator pitch

Develop your value proposition to win more business

Create your getting started in consulting checklist

Building your network

Create your first consultancy strategy

Requirements

Ideally you will have business experience and be able to use Microsoft Office (or equivalent).

Description

This course is based on real-world experience. It takes you through key tools and techniques that will help fast-track a consulting career that builds on your business experience. it is suitable for you if you have business experience ad expertise or if you are transitioning from a military career. In the course you will learn how to:-Deliver your 30-second elevator pitch - so you can engage new clientsBuild your value proposition to stand out from the crowdDevelop your brand to reflect the value you offer to clientsCreate your consulting credentials to provide evidence of your worthHow to start building your consultancy networkProduce a consultancy strategy The tools and techniques provided can be used after you have finished the course to help you reflect on your continuing progress.With practice, you will be able to pitch your consulting offer to potential clients. And using your value proposition you can demonstrate where you will add value to a client's business. If you already have business experience this course will help you develop the skills you need to help you be successful.As a consultant, it is easy to fall into the trap of describing what you do. When what you really need to be saying is how you will help your client make the difference they want to make. So instead of focusing on our method or explaining how you work change your approach using the skills, you will learn in this course to grow your consulting business.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Your 30 Second Elevator Pitch

Lecture 2 Creating your 30 second elevator pitch

Section 3: Your Consulting Inventory Checklist

Lecture 3 Your Consulting Inventory Checklist

Section 4: Consulting for professionals

Lecture 4 Consulting for professionals

Section 5: Value Proposition Evaluation

Lecture 5 Value proposition evaluation

Section 6: Building your consulting network

Lecture 6 Building your consulting network the first steps

Section 7: Wrap up and give it a go

Lecture 7 Wrap up

You are looking to sell consulting work to your clients.,You may also have just started your own consulting business,Digital professionals looking to add more value,Established consultants looking to improve your business