Facebook Ad Lead Generation: Fast-Track Training

Learn exactly how to launch lead generation campaigns, assess the data, and optimize for better performance.

What you'll learn

Learn how to successfully strategize, build, and optimize your lead form and traffic campaigns.

Go from absolute novice to being proficient with the Facebook ads in just under 5 hours, with over-the-shoulder screen recorded guidance.

Learn how to navigate the platform, understand how to keep your ads compliant, structure campaigns, test effectively, choose the right budget.

We go into detail most courses don't - tracking leads off the platform, contacting FB support, warming up your assets before running ads, and so much more!

Requirements

No prior Facebook ad experience necessary. You will learn everything you need to know to go from beginner to proficient with Facebook ads.

Description

Are you ready to use Facebook Ads to drive traffic, generate leads, and grow your business? Whether you're a small business owner, a marketer, or someone looking to enhance your digital advertising skills, this Facebook Ads Masterclass is designed for you.This course will teach you everything you need to know to create, manage, and optimize successful Facebook ad campaigns. We'll take you from beginner to proficient, focusing on the essential knowledge and skills required to achieve your advertising goals.What You'll Learn:Creating Facebook Ad Assets: Start with the basics by setting up and warming up your personal Facebook profile and business page. Understand how to check your Facebook Business Page status and navigate the Meta Business Suite.Understanding the Business Manager: Learn how to create and manage your Facebook Business Manager, add people, pages, and ad accounts, and verify your business and domain.Navigating the Ads Manager: Dive deep into the Facebook Ads Manager, understand campaign structure, and decide on strategies and budgets for your campaigns.Creating Ads: Build effective campaigns, ad sets, and ads. Learn audience targeting, creating custom audiences, and generating creative ad ideas. Ensure your ads comply with Facebook's policies and appeal rejected ads.Optimizing: Master the art of tracking and analyzing performance metrics. Set data benchmarks, optimize your ad sets and ads, and refine your campaigns to meet your goals.Additional Content: My personal recommended campaign structure, advanced headline testing, how to track, nurture, and close leads from Facebook, and more!By the end of this course, you will be equipped with the knowledge and confidence to manage Facebook ad campaigns effectively, whether you choose to handle them yourself or outsource them. You will be able to assess campaign performance and implement actionable steps to improve results. This course is perfect for businesses of all sizes and budgets, focusing on traffic and lead-form campaigns for maximum impact.

Overview

Section 1: Introduction

Lecture 1 How Does Facebook Ads Even Work? (High Overview)

Section 2: Creating The Facebook Assets Needed To Run Ads

Lecture 2 It Starts With A Personal Facebook Profile

Lecture 3 Creating & Warming Up A Facebook Page

Lecture 4 Making Sure Your Facebook Page Is In "Good" Status

Lecture 5 Understanding The Meta Business Suite

Section 3: The Facebook Business Manager

Lecture 6 Creating A Facebook Business Manager

Lecture 7 Navigating The Facebook Business Manager

Lecture 8 Adding People To Your Facebook Business Manager

Lecture 9 Adding Your Page To The Facebook Business Manager

Lecture 10 Adding An Ad Account To Your Facebook Business Manager

Lecture 11 Business Verification & Setting Up 2FA

Lecture 12 Domain Verification Step

Lecture 13 Install The Facebook Pixel On Your website

Section 4: The Facebook Ads Manager

Lecture 14 Navigating The Ads Manager Interface

Lecture 15 Understanding Campaign structure

Lecture 16 Deciding On A Strategy

Lecture 17 What Budget Should You Start With

Lecture 18 Building A Campaign

Lecture 19 Building An Ad Set

Lecture 20 Understanding Audience Targeting

Lecture 21 Creating Custom Audiences

Section 5: Creating Ads

Lecture 22 How To Create An Ad

Lecture 23 Where To Get Facebook Ad Ideas

Lecture 24 How Many Ads Should You Start With

Lecture 25 Ad Compliance & How To Appeal A Rejected Ad

Lecture 26 How To Share An Ad Preview Link

Lecture 27 Creating A Lead Form

Section 6: Optimization

Lecture 28 Understanding The Different Performance Metrics

Lecture 29 Performance Metric Benchmarks To Strive For

Lecture 30 Optimizing Campaigns

Lecture 31 Optimizing Ad Sets

Lecture 32 Optimizing Ads

Section 7: Additional Content

Lecture 33 How To Create A Custom Conversion Event

Lecture 34 High Impact Testing

Lecture 35 How To Contact Facebook Support

Lecture 36 Recommended Facebook Ad Campaign Structure

Lecture 37 Best Tool For Tracking Leads (GHL)

Lecture 38 Learn More About GoHighLevel (GHL)

Lecture 39 How To Get Started With GHL For Free

This course is designed to take your from beginner to proficient with Facebook ads. You don't need to know all the advanced stuff to start succeeding and gaining quick traction. My goal is to help you "know enough to be dangerous, s whether you wanted to hire someone else or do it yourself, you'd have the confidence to know if performance is good/bad and what to do about it.,There are many different types of Facebook campaigns, but what I cover specifically are the traffic and lead form campaigns. These are the easiest to manage, and some of the most effective campaigns to run at either low/large budgets, and whether you're an established or new business.