Digital Marketing: From Social Media To Email Campaigns

Learn marketing strategy by mastering social media, SEO, and email campaigns with real-world techniques and insights!

What you'll learn

Analyze and leverage popular social media platforms for marketing.

Develop SEO, SMM, and PPC strategies that drive traffic and conversions.

Craft compelling blogs and email campaigns.

Understand legal compliance and ethical considerations in email marketing.

Use tools and techniques for responsive email design.

Apply frameworks like SWOT, PEST, and Porter’s models to build strategies.

Requirements

Basic computer literacy. Familiarity with social media platforms. Interest in marketing and business growth. No prior digital marketing experience is necessary.

Description

Digital marketing is at the forefront of modern business success. This comprehensive course is designed to equip learners with essential tools, insights, and strategies for effective digital marketing. From understanding popular social networking platforms to crafting email campaigns that convert, this course covers everything you need to succeed in the digital marketing world.Section 1: IntroductionKickstart your journey into digital marketing with an overview of what to expect in this course. Gain insights into how digital marketing shapes businesses globally and sets the foundation for a robust online presence.Section 2: Social Networking Platforms and Their InsightsDive deep into the statistics and features of leading social media platforms such as Facebook, LinkedIn, MySpace, Google+, and VKontakte. Understand their unique user bases, engagement metrics, and marketing potential. This section also includes a comparative analysis of these platforms to help you choose the right one for your target audience.Section 3: Customers and Digital Marketing FundamentalsLearn to understand customer behavior in the digital era. Explore key markets like Asia, set achievable digital marketing goals, and delve into core activities that drive campaigns. This section provides the framework to build impactful strategies tailored to diverse audiences.Section 4: Twitter Marketing EssentialsHarness the power of Twitter for branding, business promotion, and deeper engagement. This section guides you through setting up a Twitter marketing strategy, utilizing hashtags, and exploring tools to maximize impact.Section 5: SEO, SMM, and PPC StrategiesMaster the triad of digital marketing—Search Engine Optimization (SEO), Social Media Marketing (SMM), and Pay-Per-Click (PPC). With seven in-depth lectures, this section will equip you with actionable knowledge to enhance your online visibility and drive conversions.Section 6: SWOT, PEST, and Porter’s ModelsUnderstand strategic frameworks like SWOT, PEST, and Porter’s Five Forces to evaluate your marketing environment. These tools will help you analyze market trends and develop competitive strategies.Section 7: Advanced Facebook MarketingLearn advanced strategies to optimize your Facebook campaigns. From targeting audiences to analyzing performance metrics, this section ensures you leverage Facebook as a powerful marketing tool.Section 8: Blogging for Digital SuccessDiscover how blogging can amplify your digital presence. This section covers everything from starting a blog to optimizing posts for engagement and search rankings.Section 9: Email Marketing BasicsMaster email marketing techniques to connect with your audience effectively. Learn to craft compelling email campaigns, segment your audience, and measure success through analytics.Section 10: Managing Spam, Success Rates, and SoftwareDelve into the technicalities of email marketing, including managing spam, improving success rates, and using software to automate processes. Gain insights into the ethical and practical approaches to email campaigns.Section 11: Crafting Effective Email DesignsLearn the principles of email design, from layout to responsive elements. This section ensures your emails look great across devices and drive engagement.Section 12: Responsive Email DesignGo deeper into creating emails that adapt seamlessly to different screen sizes. This section focuses on technical best practices and design tips for mobile-first campaigns.Section 13: Email Marketing and Legal ComplianceNavigate the legal landscape of email marketing, including GDPR and CAN-SPAM compliance. Ensure your campaigns meet legal standards while maintaining audience trust.ConclusionBy the end of this course, you’ll have a comprehensive understanding of digital marketing, from social media and SEO to email campaigns and legal compliance. Armed with these skills, you’ll be ready to implement strategies that drive real-world results and transform your business or career.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Popular Social Networking Sites And Their Statistics

Lecture 2 Facebook Content Statistics

Lecture 3 Myspace Statistics

Lecture 4 Linkedin Statistics And Google+

Lecture 5 Google+ And Vkontakt

Lecture 6 A Comparison Of Social Networking Sites

Section 3: Customers And Digital Marketing

Lecture 7 Understanding Customers From Digital Marketing Perspective

Lecture 8 The Asian Market

Lecture 9 Digital Marketing Goals And Core Marketing Activities

Lecture 10 What Is Digital Marketing

Lecture 11 Facebook Marketing

Section 4: Twitter Marketing

Lecture 12 Starting With Twitter Marketing

Lecture 13 Brand And Promote Business On Twitter

Lecture 14 Doing More With Twitter

Section 5: Seo,Smm,Ppc

Lecture 15 Seo,Smm,Ppc- Part - 1

Lecture 16 Seo, Smm, Ppc- Part - 2

Lecture 17 Seo, Smm, Ppc- Part - 3

Lecture 18 Seo, Smm, Ppc- Part - 4

Lecture 19 Seo, Smm, Ppc- Part - 5

Lecture 20 Seo, Smm, Ppc- Part - 6

Lecture 21 Seo, Smm, Ppc- Part - 7

Section 6: Swot, Pets, Porters Model

Lecture 22 Swot, Pets, Porters Model Part 1

Lecture 23 Swot, Pets, Porters Model Part 2

Lecture 24 Swot, Pets, Porters Model Part 3

Lecture 25 Swot, Pets, Porters Model Part 4

Section 7: Facebook Marketing

Lecture 26 Facebook Marketing Part 1

Lecture 27 Facebook Marketing Part 2

Lecture 28 Facebook Marketing Part 3

Section 8: Blogging

Lecture 29 Blogging Part 1

Lecture 30 Blogging Part 2

Lecture 31 Blogging Part 3

Lecture 32 Blogging Part 4

Lecture 33 Blogging Part 5

Lecture 34 Blogging Part 6

Lecture 35 Blogging Part 7

Section 9: Email Marketing

Lecture 36 Email Marketing Part 1

Lecture 37 Email Marketing Part 2

Lecture 38 Email Marketing Part 3

Lecture 39 Email Marketing Part 4

Lecture 40 Email Marketing Part 5

Lecture 41 Email Marketing Part 6

Section 10: Email, Spam, Sucessrate, Software

Lecture 42 Email, Spam, Sucessrate, Software Part 1

Lecture 43 Email, Spam, Sucessrate, Software Part 2

Lecture 44 Email, Spam, Sucessrate, Software Part 3

Lecture 45 Email, Spam, Sucessrate, Software Part 4

Lecture 46 Emailstrategies And Approach

Lecture 47 Email Mobile Marketing Strategies, Paid Vsfree Approach

Section 11: Nature Of Email Design

Lecture 48 Nature Of Email Design Part 1

Lecture 49 Nature Of Email Design Part 2

Lecture 50 Nature Of Email Design Part 3

Lecture 51 Nature Of Email Design Part 4

Section 12: Responsive Email Design

Lecture 52 Responsive Email Design Part 1

Lecture 53 Responsive Email Design Part 2

Lecture 54 Responsive Email Design Part 3

Lecture 55 Responsive Email Design Part 4

Section 13: Email Marketing and Legal Issues

Lecture 56 Email Marketing And Legal Issues Part 1

Lecture 57 Email Marketing And Legal Issues Part 2

Entrepreneurs looking to grow their business online. Marketing professionals who want to enhance their digital skills. Students and beginners interested in entering the digital marketing field. Freelancers seeking to offer digital marketing services.