Advertising Management
Advertising Management: Concepts, Theories, Research and Trends
English | 2024 | ISBN: 9819986567 | 368 Pages | PDF EPUB (True) | 23 MB
English | 2024 | ISBN: 9819986567 | 368 Pages | PDF EPUB (True) | 23 MB
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.