![Storytelling: Branding in Practice [Repost]](https://pixhost.icu/avaxhome/22/7a/00427a22_medium.jpg)
Storytelling: Branding in Practice [Repost]
![Storytelling: Branding in Practice [Repost]](https://pixhost.icu/avaxhome/22/7a/00427a22.jpg)
Storytelling: Branding in Practice by Klaus Fog
English | 6 Dec. 2004 | ISBN: 3540235019 | 238 Pages | PDF | 6 MB
English | 6 Dec. 2004 | ISBN: 3540235019 | 238 Pages | PDF | 6 MB
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story?