Digital Product Management
Digital Product Management: Frameworks – Tools – Cases
English | 2024 | ISBN: 3658442751 | 381 Pages | PDF EPUB (True) | 20 MB
English | 2024 | ISBN: 3658442751 | 381 Pages | PDF EPUB (True) | 20 MB
The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner).