An Introduction to Self-Report Measurement: Concepts, Principles and Expectations
English | 2025 | ISBN: 3111590852 | 357 Pages | EPUB | 3 MB
English | 2025 | ISBN: 3111590852 | 357 Pages | EPUB | 3 MB
This book covers the science of measuring the invisible building blocks of thought processes that are useful for understanding humans, including technology users, media consumers, and consumers of goods and services. It provides: