The Essential Role of Language in Survey Research
Mandy Sha, "The Essential Role of Language in Survey Research "
English | ISBN: 1934831239 | 2020 | 288 pages | PDF | 7 MB
English | ISBN: 1934831239 | 2020 | 288 pages | PDF | 7 MB
Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. Language users, such as survey respondents and data collectors, may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in the survey life cycle when comparisons across groups, cultures, and countries are of interest. As diversity grows in the United States and globally, we must speak the same language literally and figuratively with the populations we survey to collect high-quality data, and the role of language is essential.
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