Mastering the Inbox: the ABC of Effective Email Marketing

"Mastering the Inbox: the ABC of Effective Email Marketing" is your ultimate guide to unlocking the true and long-proven power of email marketing. Whether you're a novice or a seasoned professional, this comprehensive book covers everything you need to know to succeed in the world of email engagement.

From starting your journey well and building your subscriber list to crafting compelling content, personalizing to a T, and analyzing results - this book has it all. Additionally, this book includes real-life case studies and other helpful materials to further enhance your learning experience. All to ensure that your letters are eagerly received in the mailboxes of your subscribers. If you're serious about mastering the art of email marketing, this book is your essential companion.

"The subheadline says it all — 'The most comprehensive book about email marketing' — and they’re not kidding. This book takes you from the fundamentals of email marketing that have existed for ages to the modern challenges we face today. It’s so explanatory that I will recommend it to my students of email marketing to get a deep dive into the subject. Great work!" — Rui Nunes, Professor of Email Marketing and Digital Law & Founder of sendXmail, ZOPPLY, and HOTLeads

"Mastering the Inbox is an essential handbook for email marketing, delivering clear and actionable advice. A must-read for anyone eager to leverage email marketing for their business." — Kath Pay, Author of the international bestseller “Holistic Email Marketing” and founder of Email & More