Developing Advertising with Qualitative Market Research
Developing Advertising with Qualitative Market Research by Judith Wardle
2011 | ISBN: 1412903955 | 150 pages | PDF | 2,8 MB
2011 | ISBN: 1412903955 | 150 pages | PDF | 2,8 MB
With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are. Helpful features include: - Sound and complete coverage of related theory - Chapter introductions - A concluding chapter that draws together key strands of thinking - Discussion questions This book will be of interest to higher level undergraduates and MSc/MBA students taking courses in corporate governance or related subjects.