Essentials of Marketing, 17th Edition (repost)
Essentials of Marketing, 17th Edition
English | 2021 | ISBN: 1260570916 | 858 Pages | PDF (True) | 152 MB
English | 2021 | ISBN: 1260570916 | 858 Pages | PDF (True) | 152 MB
Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many