Understanding the Korean Wave
Dal Yong Jin, "Understanding the Korean Wave"
English | ISBN: 1032492953 | 2023 | 294 pages | EPUB, PDF | 2 MB + 20 MB
English | ISBN: 1032492953 | 2023 | 294 pages | EPUB, PDF | 2 MB + 20 MB
A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.
This book provides an accessible introduction to the Korean Wave―the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years―providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies―from television dramas, film, and K-pop to online games, and webtoons―and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement.
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