The Business of Innovation: Managing the Corporate Imagination for Maximum Results
Roger Bean, "The Business of Innovation: Managing the Corporate Imagination for Maximum Results"
English | ISBN: 0814406319 | 2001 | 302 pages | EPUB | 2 MB
English | ISBN: 0814406319 | 2001 | 302 pages | EPUB | 2 MB
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.