Researching and Analysing Business
Researching and Analysing Business: Research Methods in Practice
English | 2024 | ISBN: 0367620650 | 651 Pages | EPUB | 12 MB
English | 2024 | ISBN: 0367620650 | 651 Pages | EPUB | 12 MB
This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method.