Marketing Research: An Integrated Approach
Marketing Research: An Integrated Approach by Alan Wilson
English | 10 Apr. 2006 | ISBN: 027369474X | 456 Pages | PDF | 6.19 MB
English | 10 Apr. 2006 | ISBN: 027369474X | 456 Pages | PDF | 6.19 MB
This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians.
The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.