The Oxford Handbook of Polling and Survey Methods
Lonna Rae Atkeson, "The Oxford Handbook of Polling and Survey Methods "
English | ISBN: 0190213299 | 2018 | 672 pages | EPUB | 9 MB
English | ISBN: 0190213299 | 2018 | 672 pages | EPUB | 9 MB
The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features.
Read more