eBusiness & eCommerce: Managing the Digital Value Chain by Andreas Meier
English | 3 Apr. 2009 | ISBN: 354089327X | 222 Pages | PDF | 2 MB
English | 3 Apr. 2009 | ISBN: 354089327X | 222 Pages | PDF | 2 MB
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.