Entitled Opinions: Doxa after Digitality

A landmark rhetorical theory of the formation and functioning of opinions in social media contexts
Entitled Opinions: Doxa After Digitality offers a rhetorical theory of opinions, especially as opinions operate within social media.
Many urgent contemporary issues—from demagoguery to white ethno-nationalism—compel us to consider opinions seriously. Yet while clichés like “he tells it like it is” and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and “like” buttons belie unexamined collective assumptions about how opinions in the digital realm function.
Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to “opinion,” but the term can also signal seemingness and expectations. Doxa’s capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic.
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