The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies (repost)

Drawn from original research, this work takes an international perspective of the subject of 50-plus marketing and includes insight–based on interviews–into how leading multinationals view the 50-plus market. Stroud provides marketers with the research, tools, and techniques needed to survive and thrive in our aging world.