Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation by Tim Baines , Ali Ziaee Bigdeli , Kawal Kapoor
English | PDF EPUB (True) | 2024 | 250 Pages | ISBN : 3031454286 | 13.1 MB
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.
