Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models by João Leitão
English | EPUB | 2022 | 287 Pages | ISBN : 303089231X | 16.1 MB
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.