Heinz-Jurgen Stuting (Editor), et al, «Change Management in Transition Economies: Integrating Corporate Strategy, Structure and

Posted By: Alexpal
Heinz-Jurgen Stuting (Editor), et al, «Change Management in Transition Economies: Integrating Corporate Strategy, Structure and

Heinz-Jurgen Stuting (Editor), et al, «Change Management in Transition Economies: Integrating Corporate Strategy, Structure and Culture»
Palgrave Macmillan | ISBN 1403901635 | 2003 Year | CHM | 3,13 Mb | 300 Pages


Organized around a case study centered on Beiersdorf-Lechia SA, Poland, this book investigates the macroeconomic context and the structural, strategic and cultural processes of managing radical change in companies in Central and Easy European countries. It focuses on concrete, efficient instruments and concepts for changes in this dynamic environment, and delineates important options for strategic development of the regions’ enterprises in view of the pressing international competition and pending enlargement of the European Union. The contributors are managers and academics from the East and the West.

This book will help managers better to assess alternatives for action in radical change processes and will also appeal to students of business needing information on economic development in transformation countries, providing theoretically sound models on the management of change and in-depth case studies of successful turnaround management processes in companies in Central and East European countries.







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