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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

Joseph H. Boyett, «The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers»
Wiley | ISBN 0471213772 | November 2002 | PDF | 267 Pages | 1,58 Mb

  • Discusses the newest marketing concepts
  • The Guru name is synonymous with expert, candid advice
  • The Guru format provides an easy reference to a wide range of ideas and practices.
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