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Publish and Prosper: Blogging for Your Business

Posted By: darchu
Publish and Prosper: Blogging for Your Business

DL Byron, Steve Broback, Publish and Prosper: Blogging for Your Business
New Riders Press | ISBN 0321395387 | CHM | 2006 | 208 pages | 5,45 MB

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.