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Robert E. Johnston, J. Douglas Bate, E. Russell, «The Power of Strategy Innovation: A New Way of Linking Creativity and Strateg

Posted By: Alexpal
Robert E. Johnston, J. Douglas Bate, E. Russell, «The Power of Strategy Innovation: A New Way of Linking Creativity and Strateg

Robert E. Johnston, J. Douglas Bate, E. Russell, «The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities»
AMACOM | ISBN 0814407684 | 2003 Year | PDF | 1,32 Mb | 286 Pages


We want you to use this book. Nothing would please us more than knowing that leading-edge companies around the world are developing their own Discovery processes for the pursuit of strategy innovation.
Strategy innovation is not a fad. It is not the latest managementprogram-of-the-month. It is a process of exploring your emerging future, understanding the changing needs of your customers, and usingtheinsightsgainedinthose explorationstoidentifynewbusiness opportunities for your company. That’s it. Whereas many management programs help you shrink your costs to grow your bottom line, strategy innovation is aimed at growing your top line. New business opportunities help drive new company strategies, which drive future growth.
So, why aren’t more companies doing strategy innovation? Because theydon’t have aninternal structure orprocess to doit. Who in your company is responsible for the future? Who is feeding your strategic planning process with ideas that stretch your current strategy and get you into new markets? How are you going about identifying your next new business platform, the basis of your future growth and success?

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