Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Posted By: runje


Philip Kotler, «Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know»
Wiley | ISBN 0471268674 | 2003 Year | PDF | 224 Pages



“…he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom…”(Better Business)
“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…” (Marketing Business, June 2003)

‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’ (Director, July 2003)

“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003)

“…Sounds like a dull rehash of conventional wisdom’s but is far from it…” (Brand Strategy, September 2003)




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