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Marketing Information: A Strategic Guide for Business and Finance Libraries

Posted By: spiderman
Marketing Information: A Strategic Guide for Business and Finance Libraries

Wendy Diamond Michael R. Oppenheim, «Marketing Information: A Strategic Guide for Business and Finance Libraries»
Haworth Press | ISBN 0789021129 | November 2004 | PDF | 342 Pages | 1,33 Mb

“HIGHLY RECOMMENDED for anyone attempting to understand the marketing information landscape. . . . REQUIRED READING for business information professionals. COMPREHENSIVE in scope . . . covers free to fee resources and traditional print to Internet sources with a solid sense of authority and an inclusive approach towards all media formats. Helpful tips are sprinkled throughout the text and greatly aid the researcher in determining what additional functionality might be provided by a given resource.”

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