B2B Marketing Foundations [Released: 6/30/2022]
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 36m | 268 MB
Instructor: Dina Shapiro
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 36m | 268 MB
Instructor: Dina Shapiro
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers.