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Irvine Clarke, et al, «Advances in Electronic Marketing»

Posted By: Alexpal
Irvine Clarke, et al, «Advances in Electronic Marketing»

Irvine Clarke, et al, «Advances in Electronic Marketing»
Idea Group Publishing | ISBN 1591403235 | 2005 Year | PDF | 3,28 Mb | 318 Pages


There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

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