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Al Lieberman, Pat Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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Al Lieberman, Pat Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Al Lieberman, Pat Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
FT Press | 2002 | ISBN: 0130293504 | Pages: 384 | PDF | 8.4 MB

Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more.

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Al Lieberman, Pat Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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