Subcategories

Harvard Business Review on Advances in Strategy AND Harvard Business Review on Marketing

Posted By: maxxum
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Robert Kaplan / Kathy Eisenhardt / Don Sull / Peter Tufano / Orit Gadiesh / James Gilbert / Mohanbir Sawhney / Michael Porter, «Harvard Business Review on Advances in Strategy»
Harvard Business School Press | ISBN 1578518032 | 1st edition (May 7, 2002) | PDF | 1.9 Mb | 224 pages


The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.


Harvard Business School Press, «Harvard Business Review on Marketing» (RE-UPLOAD)
Harvard Business School Press | ISBN 1578518040 | 2002-05-07 | PDF | 1 Mb | 192 pages


The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz


Thanks tp playerslight77 & glorymoon!!



http://rapidshare.de/files/30913434/HBR-Advances.in.Strategy_1578518032.rar

AND

http://rapidshare.de/files/30501674/HBR.on.Marketing_1578518040.rar