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Creativity and Marketing: The Fuel for Success

Posted By: yoyoloit
Creativity and Marketing: The Fuel for Success

Creativity and Marketing
by Eleonora Pantano;

English | 2021 | ISBN: ‎ 1800713312| 219 pages | True PDF EPUB | 7.28 MB


Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.

This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.