Claude Hopkins - Scientific Advertising
Claude Hopkins - Scientific Advertising - the Classic Book on the Fundamentals of Advertising
1966 | PDF | 42 pages | ISBN: n/a | English | 0.1 MB
1966 | PDF | 42 pages | ISBN: n/a | English | 0.1 MB
Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago.
Learn:
• how advertising laws are established
• the importance of just salesmanship
• why businesses must offer service
• mail order advertising: what it teaches
• what makes headlines effective
• understanding customer psychology
• how to use art in advertising
• how to use samples
• the best way to test campaigns
• the impact of negative advertising
• and much more.
American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.