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Invent Business Opportunities No One Else Can Imagine

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Art Turock, «Invent Business Opportunities No One Else Can Imagine»
Career Press | ISBN 1564145786 | 1ST edition (October 15, 2001) | PDF | 1 Mb | 219 pages



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Book Description:

Designed for business strategists, top sales producers, small business entrepreneurs and dedicated professionals; here is a unique and practical book that brings together four key elements for achieving enduring success.
* How to create a strategy that makes your competitors' jaws drop in envy.
* How to systematically recognize your customers' needs before they even ask for something.
* How to transcend conventional thinking and create something unique.
* How to create a relentless "spirit of the entrepreneurial garage" even as your start-up matures and grows.

Art Turock writes from first-hand experience. An authority in the field of "breakthrough performance," his ideas have been featured in USA Today, The One Minute Manager series, Reader's Digest, Chicken Soup for the Soul at Work and Success magazine. A master at turning theoretical concepts into hard-hitting practicality, he has presented to hundreds of major professional organizations and Fortune 500 companies.

Book Info:

Designed for business strategists, top sales producers, small business entrepreneurs and dedicated professionals. A unique and practical guide that brings together four key elements for achieving enduring success.


Synopsis:

Invent Business Opportunities No One Else Can Imagine offers a potent remedy for companies at the strategic crossroads where their most winning formula has been used up and the most powerful solution is to build business opportunities no one else can imagine. Unlike "replica companies" (aka copycats) that are built on others' strategies and precedents, trendsetters, both the companies and the people who lead them, fervently strive to be seen in the marketplace as "the only ones to do what we do." There is only one Nike, one Disney, and one McDonald's. Such a company doesn't study trends, report them, follow them, or predict them. It makes new ones. Designed for business, strategists, top sales, producers, small business entrepreneurs, and dedicated professionals, Invent Business Opportunities No One Else Can Imagine is a unique and practical book that brings together four key elements for achieving enduring success: How to create a strategy that makes your competitors' jaws drop in envy. How to systemically recognize your customers' needs before they ask for something. How to transcend conventional thinking and create something unique. How to create a relentless "spirit of the entrepreneurial garage" even as your start-up matures and grows or even in a corporate environment.