The 30 Day MBA in International Business: Your Fast Track Guide to Business Success, Second Edition

by Colin Barrow (Author)

As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial. The second edition of The 30 Day MBA in International Business thoroughly explains the current business environment, offers brand new case studies on IKEA, Ford Motors, Match.com, Shell, and HP, and is packed with links to free online resources. Chapters cover international marketing strategy, managing international organizations, selecting global strategic partners, finance, accounting, and human resource management. This book will help managers, aspiring managers, and business students understand export trading to the benefit of their businesses.

About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA, The30 Day MBA in Marketing and The 30 Day MBA in Business Finance (Kogan Page).