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Principles of Marketing,15th edition (repost)

Posted By: arundhati
Principles of Marketing,15th edition (repost)

Philip Kotler, "Principles of Marketing,15th edition"
2013 | ISBN: 0273786997 | 716 pages | PDF | 39 MB

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.