On the Ball: What You Can Learn About Business From America's Sports Leaders by David M. Carter

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On the Ball: What You Can Learn About Business From America's Sports Leaders by David M. Carter, Darren Rovell
Publisher: Financial Times Prentice Hall; 1st edition (February 18, 2003) | ISBN: 013100963X | CHM | 0,6 Mb | 320 pages

Sports, like business, is a nonstop, flat-out competition where winners prosper and losers are sent packing. Think the multi-billion-dollar sports industry might have something to teach your business? You better believe it. With On the Ball, you will learn those lessons before your competitors do.
Get in the sports business game and learn about breakthrough techniques for building a business. Reaching customers. Delivering customer service. Branding yourself and your business. Handling employee relations. Alliance building. Crisis management. Entering new markets. Turning around a business. Leadership. All that, plus your own personal behind-the-scenes tour of the sports industry-courtesy of top sports business consultant David M. Carter and ESPN.com’s Darren Rovell. Hop on. It'll be a fun ride. A very profitable fun ride.



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On the Ball: What You Can Learn About Business From America's Sports Leaders  by David M. Carter
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