Lynda.com-Secrets to Selling and Publishing Photography

Scott Bourne, a professional photographer with over 30 years experience, identifies his tried and true methods for starting and maintaining a successful career as a photographer. In Secrets to Selling and Publishing Photography, Scott explains how to make a profitable living in this demanding field by developing a professional identity, setting realistic goals, getting publicity, finding customers, getting published, and working with agents.

Table of contents
Introduction
Welcome 0:24 2.3 MB

1. Getting Started
Making a commitment to marketing 1:12 5.9 MB
Setting goals 8:51 8.5 MB
Promoting yourself aggressively 9:28 8.3 MB
Staying organized 7:27 11.1 MB
Monitoring your competition 1:03 5.1 MB
Being everywhere 11:51 10.5 MB

2. Developing a Professional Identity
Branding yourself 1:25 7.2 MB
Working with designers 4:23 3.5 MB
Getting a business license 1:23 7 MB
Creating a resume 6:03 10.8 MB
Getting a business line 2:11 11.4 MB
Phone etiquette 1:22 6.9 MB
Creating effective self-promotion materials 2:46 2.2 MB
Developing a yellow pages ad 4:59 4.9 MB

3. Making Your Work Visible
Showing your work 1:59 10.3 MB
Creating a ''leave behind'' 4:06 3.4 MB
Attending portfolio review events 5:21 4.2 MB
Entering photo contests 4:37 3.6 MB
Editing effectively 9:10 12.7 MB

4. Advertising Your Work
Understanding why advertising is important 1:30 7.8 MB
Knowing what compels customers to buy 7:28 6.4 MB
Developing a clear message for your advertising materials 11:04 8.9 MB

5. Being a Publicity Hound
Creating and sending press kits 10:30 9.3 MB
Assembling your press kit 2:41 11.5 MB

6. Developing and Maintaining a Customer Base
Knowing what is salable 6:56 5.8 MB
Creating mailing lists 8:45 8.6 MB
Getting customers 1:19 6.9 MB
Finding new clients and customers 5:01 4.2 MB
Giving great customer service 1:55 9.8 MB
Providing a guarantee 3:56 3.1 MB
Sending thank-you notes 4:06 4.1 MB
Using testimonials 2:56 2.4 MB
Getting repeat business 1:30 7.9 MB

7. Knowing Your Customers
Knowing your customers 0:14 1.2 MB
The patron 1:05 5.6 MB
The collector 0:45 3.8 MB
The casual art buyer 0:58 5 MB
The decorator 1:17 6.4 MB

8. Exhibiting Your Work
Developing an online portfolio 16:22 29.5 MB
Exhibiting in galleries 12:06 10.1 MB
Presenting your work to sell 6:11 5 MB
Exhibiting at arts and crafts fairs 7:52 6.2 MB
Selling on consignment 4:45 4.1 MB
Hosting a studio open house 1:06 5.8 MB
Selling on eBay 6:35 13.6 MB
Selling with an online photo service 6:00 10.5 MB
Taking up wedding photography 4:07 3.6 MB
Researching alternative markets 1:38 8.5 MB

9. Pricing Your Work for Profitability
Pricing essentials 1:23 7.1 MB
Developing a pricing strategy 6:32 5.4 MB
Calculating profitable day rates 6:22 5.5 MB
Developing an incentive strategy 3:52 4.6 MB
Making a sales pitch with integrity 0:57 4.9 MB
Dealing with objections 1:49 10 MB
Negotiating effectively 6:09 5.6 MB
Closing the deal 1:42 9.1 MB
Getting paid 8:10 7.1 MB

10. Getting Published
Understanding the editorial submission process 0:55 4.9 MB
Writing effective query letters 6:11 10.4 MB
Following up 1:10 6 MB
Creating a niche for yourself 3:26 3.1 MB
Knowing what to publish 1:43 1.7 MB
Publishing a book 5:36 5 MB
Publishing in magazines 4:41 4.1 MB
Writing to shoot 5:02 4.2 MB

11. Looking at Alternatives to Traditional Publishing
Publishing in local newspapers 1:26 7.8 MB
Publishing in trade publications and with small presses 2:56 3 MB
Selling your work to catalogs 4:09 3.7 MB
Creating an e-book 6:26 8.3 MB
Submitting work to greeting card and calendar companies 5:54 5.8 MB
Submitting work to poster companies 3:06 2.6 MB
Working with local business 1:20 6.7 MB
Self publishing 4:34 3.8 MB
Restoring and retouching photographs 2:30 2.2 MB
Establishing yourself as a public speaker 1:24 7 MB

12. Publishing with Stock Photography Agencies
Making money with stock photography 6:38 12.6 MB
Selling photography with stock agencies 10:39 9.1 MB

13. Hiring an Agent
Hiring an agent 1:19 6.7 MB

14. Understanding Copyright Law and Licensing
License, don't sell 0:54 4.6 MB
Understanding copyright law 7:24 14.1 MB

15. Conclusion
Goodbye