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lynda.com Learning Blogger with: Molly E. Holzschlag AND Search Engine Optimization with: Richard John Jenkins

Posted By: engineerone
Learning Blogger
with: Molly E. Holzschlag


Learning Blogger with Molly E. Holzschlag is a movie-based workshop for audiences new to blogging and to the newly revamped Blogger weblog service, a free service from Google. Begin by learning what blogs are and the various ways they can be used. You'll quickly get into setting up your weblog, adding specialty features such as comment systems and news-feeds, working with and customizing templates, and even creating team blogs and audio blogs. The included exercise files, articles, and resources enhance the title, allowing you to follow along with the movies and learn at your own pace.



lynda.com Learning Blogger  with: Molly E. Holzschlag  AND Search Engine Optimization  with: Richard John Jenkins




Running Time: 3.5 hours | english | one cd 450 mb | .mov files

Table of contents
Introductionwelcome 0:43 3 MB

1. Preparing to Blogwhat's a blog, really? 4:50 12 MB
gathering your thoughts 6:44 16.1 MB

2. Setting Up Your Accountcreating your account 3:41 8 MB
naming your blog 1:53 2.8 MB
choosing a template 2:41 6.2 MB

3. Switching to a Host Serverupgrading to FTP 2:57 5 MB
adding the FTP information 3:25 5.5 MB
republishing your blog 2:49 4.4 MB

4. Determining Your Blog's Settingssetting appropriate time and date 4:06 7.9 MB
document encoding and alternate languages 1:41 3.2 MB
line breaks, fields and the post template 2:58 4.6 MB

5. Setting Up Blogger Commentsunderstanding comments 3:50 5.6 MB
determining who can comment on your blog 2:58 4.4 MB
configuring comment notification 3:13 4.8 MB

6. All About Archivesexploring archives and archive frequency 4:07 6.1 MB
enabling post pages 1:32 2.2 MB
setting the archive location 2:15 3.5 MB

7. Syndication Feeds and Email Featuresthe site feed feature and atom syndication 4:49 7.1 MB
considering short vs. long feeds 3:49 5.6 MB
configuring a unique URL for your feed 2:05 3.1 MB
about BlogSend 2:34 3.7 MB
emailing posts to your blog 1:38 2.5 MB

8. Posting, Editing, and Modifying Postsunderstanding the post interface 5:27 8.2 MB
creating your first post 5:46 12.7 MB
editing your post 3:12 5.1 MB

9. Formatting Your Postsselecting and sizing your fonts 2:25 5.5 MB
differentiating text with bold and italics 3:32 6.6 MB
adding text color 1:59 4.8 MB
adding links to text 4:13 9 MB
aligning text 1:28 3.5 MB
adding numbered and bulleted lists 2:54 6.2 MB
using the blockquote feature 1:06 2.6 MB
removing formatting 2:58 7.3 MB
spellchecking and publishing your document 2:30 6 MB

10. Working with Imagesabout Blogger and web images 1:17 2.3 MB
adding your upload path 1:21 2.3 MB
inserting an image 3:20 7.6 MB
width, height, and alternative text 3:17 6.2 MB
linking your blog image to a detail image 3:53 9.6 MB

11. Adding Your Blogger Profileabout your profile: privacy and identity 5:13 8.2 MB
adding your photo to your profile page 3:13 6.7 MB
adding an audio clip to your profile 1:30 3.7 MB
location and work 5:14 9.9 MB
extended info 4:40 8.5 MB
viewing your profile 7:41 18.9 MB
checking out your profile 0:46 1.7 MB

12. Putting Your Blog to Workexploring the comment system 3:19 7.5 MB
adding weblog.com pings 1:24 3.1 MB
turning on your directory 1:00 1.6 MB
viewing your newsfeed 2:00 4.3 MB

13. Team Blogging and Multiple Blogsuses for team blogs 2:19 3.7 MB
inviting team members 2:55 4.5 MB
restricting administrative access 1:28 2.4 MB
restricting post and comment privileges 1:37 3 MB
posting to the team blog 2:21 4 MB
removing a team member 1:00 1.6 MB
adding and deleting blogs 1:26 2.6 MB

14. Getting Daring with Your BlogHTML, CSS, and Blogger tags 6:22 14.4 MB
changing the header color 1:57 4.4 MB
adding a background image 3:02 7.2 MB
removing the footer 2:11 5.1 MB
changing text 1:59 4.5 MB
adding favorite links section 5:24 12.9 MB
completely changing your blog's design 3:26 8 MB

15. A New Trend: Audiobloggingabout audioblogging 1:50 3.6 MB
setting up your audioblogger account 1:42 2.3 MB
phone your blog home 1:55 3.4 MB

16. Getting Helpblogger help 1:41 3.2 MB
blogger status 0:55 1.8 MB
known issues 1:57 4.2 MB
blogger knowledge 1:01 2 MB
contact support 3:16 4 MB
for developers 1:09 2.2 MB

17. Advanced Issuesmore about templates 1:24 1.7 MB
add-ons and third party software 1:15 2.6 MB
beyond blogger 5:18 7.8 MB






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Search Engine Optimization
with: Richard John Jenkins



If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.


lynda.com Learning Blogger  with: Molly E. Holzschlag  AND Search Engine Optimization  with: Richard John Jenkins


Running Time: 9 hours | english | 0.9 GB | .mov files


Table of contents
1. Getting StartedOverview 2:57 2.6 MB
What is Search Engine Optimization? 9:37 19.5 MB
What is Search Engine Marketing? 7:35 15.1 MB
Target audience, goals, and skills required 5:54 3.7 MB
Patience is a keyword to SEO success 3:42 3.1 MB

2. Black Hat SEO/White Hat SEOWhat is white hat SEO? 7:19 14.8 MB
What is black hat SEO? 7:18 10.1 MB

3. The Search Magician's Three Linking RingsSearchers, search engines, and web sites 7:38 9.1 MB
What kind of web theme are you? 4:02 6.9 MB

4. The First Linking Ring: Know Your SearchersGet inside the mind of the searcher 5:43 11.5 MB
Secret searcher agent mind reading gizmo! 6:53 13.9 MB
How searchers search (from broad to targeted) 6:21 12.5 MB
The search needs of the searcher 3:08 4.6 MB
See your site through your searcher's eyes 2:20 4.7 MB
Searchers are not experts 7:03 12.1 MB
Summary 3:51 7.4 MB

5. The Second Linking Ring: Know the Search Engines & DirectoriesQuick overview: how search engines crawl, index, and rank pages 8:17 16.9 MB
Directory landscape 8:56 17.1 MB
Search engine landscape 8:50 17.6 MB
No search engine is an island 8:56 14.7 MB
An SEO perspective of the major search engines and directories 14:27 31.5 MB
Searching locally 7:46 15.6 MB
Searching from mobile devices 8:30 13.5 MB

6. SEO Tools: Browser BarsBrowser search tool bars 7:46 14.9 MB
Google's search tool bar and page rank 13:40 20.9 MB

7. SEO Tools: Keyword Research/Project ManagementGoogle's suggest, term tool, and AdWord's keyword tools 9:13 16.8 MB
Keyword Tracker and Keyword Discovery 11:43 18 MB
Yahoo's keyword selector and view bids tools 4:05 7.9 MB
Reference and organization tools 9:29 16.7 MB
SEO project management tools 2:30 3.2 MB

8. SEO Tools: Links, KDA, and Rank CheckersMarketLeap's tools 10:54 17.8 MB
Enquiro's search engine intelligence tools 4:05 7.6 MB
Bruce Clay's SEO toolset part 1 11:37 24.9 MB
Bruce Clay's SEO toolset part 2 7:18 15.2 MB
We build pages' neat-o back link checker tool 3:08 5.4 MB

9. SEO Tools: Code Checkers, & Web Site AnalyticsWC3 HTML code validation tool 4:04 8.3 MB
Web site analytics tools 10:53 19 MB

10. Keywords: The Golden Key to Outstanding SEOKeyword research 7:38 9.7 MB
Types of keywords 7:05 14.5 MB
Stop words 2:48 5.9 MB
Keywords' best friends are landing pages 5:16 10.5 MB
Keywords and the long tail principle 7:11 14 MB
Keyword competitive intelligence 5:25 10.5 MB
Copyrighted material and cyber-plagiarism 4:43 7.5 MB

11. The Third Linking Ring: Creating Search Friendly Web SitesPutting it all together! 3:43 7.3 MB
A trip to Los Angeles with web searchers, John and Julie 3:04 6.2 MB
John and Julie's search keywords 3:53 7 MB
John's search goal 3:08 6.7 MB
Julie's search goal 3:01 1.9 MB
Santa Monica carousel, a fan's site (SEO training site) 3:31 7.4 MB

12. Before We Begin: Site Setup the Wrong WayHow not to set up a search friendly site 4:11 4.4 MB
Spiders can't click, they're blind too! 4:00 7.6 MB
Text! Text! Did I mention text? 3:41 3.9 MB

13. SEO Hands-On: Site Setup in a Search Friendly WayIntroducing Dreamweaver 7:37 6.8 MB
Santa Monica carousel fan site keyword research 5:50 9.2 MB
Picking search friendly domain names 3:28 6.2 MB
Dreamweaver setup 14:00 17.2 MB
Search-friendly page titles 7:55 9.8 MB
Search-friendly meta keywords and descriptions 11:04 12.8 MB
Search-friendly body text 9:31 17 MB
Search-friendly headings and specialized text 7:07 12.5 MB
Search-friendly images 10:30 19.9 MB
Search-friendly internal links 8:37 16 MB
Search-friendly navigation 7:42 14.6 MB
Search-friendly resources and site map page 6:04 11.7 MB
Search-friendly landing pages 12:13 22.5 MB
HTML code validation / KDA check 7:21 15.5 MB
Summary 4:05 7.9 MB

14. Optimized Web Pages: Submitting and Monitoring Page RankTrack and log submissions ahead of time 7:23 7.3 MB
Using site operator to check for indexing 6:22 13.5 MB
Submitting to search engines 8:42 9.9 MB
Submitting to directories 5:44 8.7 MB
Monitoring page the hard and easy way 4:20 9 MB

15. Santa Monica Carousel Fan Web SiteHow is it ranking in the SERPs? 10:07 21.9 MB

16. Link Building: The Company You KeepIt's not who you know, it's who recommends you! 5:55 10.6 MB
Hubs and authorities 8:40 10.4 MB
Keyword rich anchor text is key 6:33 12.2 MB
How to request inbound links 4:52 4.9 MB
Add URL trick 1:48 3.5 MB

17. Top Ten SEO ListsTop ten SEO tips, tools, mentors, and resource lists! 2:04 2.8 MB

18. Errata, Corrections, & UpdatesErrata, corrections, and updates 2:04 1.1 MB
Our live site ranks! 5:19 12.4 MB