Gammadyne Serlog 12.0

Serlog is a server log analyzer that answers some crucial marketing questions: What search engine keywords are visitors using? What websites are sending us traffic? And most importantly, what websites are referring visitors who make purchases? It also includes all the standard statistics and reports that you would expect from a server log analyzer: hits, sessions, visitors, browsers, platforms, spiders, bandwidth, countries, entry/exit pages, errors, search engines, and more. Serlog allows you to limit the scope of the report to a subset of files, or even an individual file. It can also generate a document containing a customizable set of reports. The application can be considered to be a gold mine of information in your logs.

Key Features

Referrals
Serlog reports the number of visitors that other websites are sending your way ("referrals") and how many of those visitors are turning into paying customers ("conversions"). This is very useful for determining where advertsing might be effective, where it is paying off, and where it is being wasted. Without this knowledge, your marketing resources will be used much less efficiently, and your business will lose sales.

Search Engines
Serlog reports the number of referrals for each search keyword. The keywords can be isolated for individual pages. This allows you to determine which keywords should be targeted by pay-per-click campaigns.

Serlog also reports the total number of referrals for each search engine. This allows you to concentrate your pay-per-click participation on the search engines that send the most traffic.

Focus
Because you have more than one product, the scope of all reports can be limited to a set of files, or an individual file. This allows you to get focus on what keywords and referrers are driving sales to each of your products or pages individually. Most of Serlog's competitors lack this crucial ability.

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